How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 10:29

How can a small local business with no marketing budget use social media to attract more customers?

Product

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

People

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Place

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Price

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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Good marketing is doing this well.

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Perception

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Processes

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